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Privacy Policy

At REDUCED, we take your privacy seriously.

This policy explains how we collect, use, and protect your personal data across all our platforms, including our website, social media channels, and direct business interactions.

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1. Data Controller

REDUCED is the data controller responsible for your personal data.

 

2. How We Collect and Use Your Data

We process personal data based on your interaction with us:

A. Leads from LinkedIn & Social Media

If you interact with our ads (e.g., LinkedIn Lead Gen Forms):

  1. Purpose: To follow up on your request for product samples and to discuss how our products fit your needs.

  2. Marketing: If you opt-in, we use your email to send you our newsletter.

  3. Data collected: Name, email, company name, job title, and phone number.

  4. Legal Basis: Consent (GDPR Art. 6(1)(a)).

 

B. Website Visitors

  1. Purpose: To optimize our website and understand user behavior.

  2. Data collected: IP address, cookies, and usage data.

  3. Legal Basis: Legitimate interest and consent for cookies.

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C. Customers and Partners

  1. Purpose: To fulfill orders, manage billing, and provide customer support.

  2. Data collected: Contact details, VAT number, and payment information.

  3. Legal Basis: Performance of a contract (GDPR Art. 6(1)(b)).

 

3. Data Storage and Processors

  1. We do not sell your data. To provide our services, we share data with trusted third-party service providers:

  2. HubSpot (CRM): We use HubSpot to store lead and customer information and to manage our communications.

  3. Email Providers: For sending newsletters and direct correspondence.

  4. Logistics Partners: For shipping samples or orders.

  5. All our partners are required to comply with GDPR. When data is transferred outside the EU/EEA (e.g., to HubSpot’s servers), we ensure it is protected by Standard Contractual Clauses (SCCs).

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4. Retention Period

We store your personal data only as long as necessary:

  1. Leads: Until the inquiry is resolved or you withdraw consent.

  2. Newsletter subscribers: Until you unsubscribe.

  3. Accounting data: Stored for 5 years to comply with the Danish Bookkeeping Act.

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5. Your Rights

Under the GDPR, you have the following rights:

  1. Access & Rectification: You can request a copy of your data or ask us to fix errors.

  2. Erasure: You can request that we delete your data ("Right to be forgotten").

  3. Withdrawal of Consent: You can unsubscribe from our newsletter at any time via the link in the email.

  4. Objection: You can object to our processing of your data for direct marketing.

  5. To exercise these rights, please contact us at [Insert Contact Email].

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6. Complaints

If you have concerns about how we handle your data, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet).

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